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Volume 35, Number 6

November-December, 2002


Includes some remarkable French advertising material!

Untitled Document
 
 
Cover of 35-2

Cover Story: The Draeger Portfolios -- The most gorgeous Lincoln-Zephyr sales literature of all

On the Cover: This certainly must be the most dramatic artwork ever created to celebrate the introduction of the 1938 Lincoln-Zephyr. The unnamed French artist caught the sweep and flow of the lines of that breakthrough horizontal grille and the prow that divides it, and where the Garnet Red of the Zephyr front end fades away, their lines are continued in the golden ambience through which the car has plunged. This is the artwork on the front of the three-panel portfolio containing three color plates, designed and printed by Draeger and distributed by Matford, S.A., at their beautiful showroom and salon on the Avenue de Champs Élysées inParis. Gold ink was used in printing the original, but here we must reproduce the gold effect using the good old four-color process, so the results may not be quite so dramatic.

Table of Contents:
Upcoming Events...
Mid-winter swap and Ford's Centennial in 2003

LZOC West's Indoor Swap Meet... Rainy weather failed to dampen Zephyrist's spirits

Operator's Manuals for '46-48 Lincolns... Why are there at least five variations?

The Draeger Portfolios ... The most gorgeous Lincoln-Zephyr sales literature of all

Lincoln Lintel Saved!... The Lincoln building is gone, but the LINCOLN sign is salvaged

...And a Few Bricks, Too!... A precious few historically significant paperweights

Zephyrists Write... Letters to the Editor

On the West Wind... Musings from Editor Dave Cole

The LZOC Classifieds... The club's marketplace

Note: Past issues of The Way of the Zephyr are available for $5.00 postpaid from Bob Barr, P.O. Box 115, Sheboygan, WI 53082

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